Welcome to the exciting world of brand creation! Today you're becoming a brand architect, designing the complete identity for your very own brand! It's like creating a superhero identity, but for a company or product!
You've been hired by EcoTeen, a startup creating sustainable products specifically for environmentally-conscious teenagers.
The Challenge: Create a complete brand identity that appeals to Gen Z's values while standing out in the crowded sustainability market
Your Role: Junior Brand Designer
Target Audience: Environmentally-aware teens aged 13-19 who want to make a positive impact
Success Criteria: A brand that feels authentic, youthful, and inspiring while maintaining professional credibility
You'll build a complete brand guideline from scratch! You'll choose colors, fonts, logos, and create rules that make your brand recognizable and special. It's like writing the instruction manual for how your brand should look and feel everywhere!
By completing this activity, you will:
Creating Your Own Brand Guideline
Follow the instructions inside the file and complete the tasks.
After completing the tasks, submit the file in PDF or DOCX format in this link.
Before creating your brand identity, consider:
- Who is your target user? What values and aesthetics resonate with environmentally-conscious teens?
- What emotions should your brand evoke? Trust? Innovation? Hope? Rebellion?
- How will your brand differentiate from existing eco-friendly companies?
- What accessibility considerations ensure your brand works for all users?
Rate your brand design on these criteria (1-5 scale):
When reviewing a classmate's work:
- Start with 2 positive observations about their brand personality
- Suggest 1 improvement for consistency or target audience appeal
- Ask 1 question about their design choices and brand story
- Think about your favorite brands - what makes them feel special and unique?
- Your brand should tell a story - what story do you want to tell?
- Consistency is key - your brand should look the same everywhere it appears!
- Concept Applied: Complete brand identity system development and documentation
- Skills Developed: Brand strategy, visual identity creation, and brand guideline documentation
- Tools Mastered: Figma components, style guides, logo creation, and brand asset organization
- Portfolio Piece: Professional brand guidelines that demonstrate systematic design thinking
- Design Principle: Brand consistency builds recognition and trust over time
- Figma Tips: Create components for logos, use style libraries for consistency, organize assets with clear naming
- Common Mistakes: Inconsistent applications, ignoring target audience, overcomplicating the identity
- Pro Tip: Your brand should work in one color, at small sizes, and without effects - test these scenarios early